VRSteering Wheel Logo
Your brand rests on the steering wheel hub the learner grips for the entire session: the single most-viewed surface in VR driving.
View PlacementAdvertise to drivers where driving decisions are made.
Place targeted brand adverts inside MINTEDVR's virtual-reality driving experiences and mobile app. Reach a captive, focused audience of new drivers across Australia and New Zealand at the exact moment they are forming lifelong habits around cars, insurance, fuel and finance.
- 18–24
- Core age range
- 10k
- Learner impressions
- 94%
- Ad viewability
Live session
LAT -33.8688 · LON 151.2093
The audience
A generation of drivers, in the seat, paying attention.
Learner drivers are one of the most attentive commercial audiences in the world. They are actively choosing their first car, their first insurance policy, their first breakdown cover and the fuel brand they will fill up with for decades. MINTEDVR puts your brand in front of them while they learn, not while they scroll.
280k
AU & NZ learner drivers each year
45hrs
Avg VR + on-road tuition
A$5.2k
Avg first-year driving spend
72%
Retain brands seen while learning
Placements
Four surfaces. One captive audience.
Every placement is built for the VR context: high resolution, non-intrusive, and reviewed by our team before it goes live.
VR
VRVR Billboard
Roadside billboards placed along VR driving routes. Rendered at real-world scale with reflections, weather and time-of-day lighting.
View Placement
VRVR Loading Screen
Full-attention full-screen placement while a driving lesson loads. 4–8 seconds of undivided focus per session.
View Placement
MobileMobile App Loading Screen
Reach learners between sessions in the MINTEDVR companion app. Every lesson recap starts on this screen.
View PlacementLive preview
See exactly how your creative will render.
Switch between placements to preview real-world lighting, scale and context.
Preview · steering
Steering Wheel Logo
Your brand rests on the steering wheel hub the learner grips for the entire session: the single most-viewed surface in VR driving.
Location targeting
Draw a radius around any GPS coordinate across Australia and New Zealand.
Target learners by exact latitude and longitude, not by postcode or city. Perfect for local dealerships, insurance brokers and driving schools that need pinpoint catchments around a showroom, test centre or event venue.
Radius90 km
Combine radii, exclude zones, and target multiple GPS points per campaign.
Sydney
Melbourne
Brisbane
Auckland
GPS · AU / NZ Coverage
-33.8688° , +151.2093° · 90km
How it works
From sign-up to live campaign in five steps.
- Step 01
Create your account
Sign up in minutes with your business details. No sales call required.
- Step 02
Choose your placement
Pick from four VR and mobile placements built for learner drivers.
- Step 03
Upload and preview
Upload creative and see exactly how it renders inside the VR experience.
- Step 04
Target and schedule
Choose regions, radii, dates and daily budget with granular controls.
- Step 05
Submit your campaign
We review within 24 hours, then your campaign goes live automatically.
Session-first design
Adverts email the link. They never break the VR session.
When a learner selects your advert inside a VR driving experience, we don't yank them out of the headset. Instead, we send the campaign link straight to their inbox to open at the end of the lesson. Better for the learner. Better for your click quality.
- Zero disruption to the driving experience
- Verified email addresses, no bot clicks
- Higher intent: users open at their desk, not mid-lesson
Inside VRSession active
Advert selected14:32:07
Learner-driver insurance from £39/mo
Emailed instead
From MINTEDVR
Your advert link from today's lesson
mintedvr.com/link/ins-3924 · opens in browser after your session
Analytics
Campaign performance, telemetry-grade.
Every impression is measured at the headset level. No sampling, no estimation.
Campaign · Autumn Drive
Views+18%
1.24M
Clicks+9%
38,412
Engagement rate+0.4pt
3.10%
PerformanceViews / day
Location performance
- Sydney412k
- Melbourne218k
- Auckland176k
- Brisbane132k
Placement performance
- Steering Wheel91%
- VR Billboard74%
- VR Loading63%
- Mobile Loading48%
Approval
Every advert is reviewed by MINTEDVR before it goes live.
Learner drivers trust the MINTEDVR environment. We protect that trust by hand-reviewing every creative for quality, safety and audience fit before a single impression is served.
Creative review
Every asset is checked for quality, safety and audience fit.
Brand-safe by default
No adult, gambling or high-risk categories inside the VR experience.
24-hour turnaround
Most campaigns are approved and live within one working day.
Put your brand in the seat with every new driver.
Launch your first VR campaign today. No agency, no minimums, just a self-serve platform built for the next generation of drivers.